The Team Lead, Compete Ghana Programme, Mr Nicholas Gebara, says the Virtual Ghana Trade E-commerce platform, developed in collaboration with the Ministry of Trade and Industry, will boost sales of companies on the platform.
There were some fine tunings to be done by the Ghana Export Promotion Authority (GEPA) to finalise the contractual agreements with any company wishing to be part of the platform, he said.
‘From there, we really hope to have more companies as possible participating on the platform, Germany is the first step, but from Germany, the warehouse can also distribute to other neighbouring countries like France, Holland, Belgium, and Italy,’ he noted.
‘So, that also could be the expansion, not just to the German market in the European Union (EU) but other neighboring markets in the EU as well.’
Mr Gebara said this during the launch of the Virtual Ghana Trade Centre E-Commerce Platform, developed with technical assistance from the Compete Ghana Programme, and the symbolic handing over of the pl
atform to GEPA.
The E-commerce platform seeks to provide information and intelligence on opportunities in the foreign markets, promote Ghanaian products, foster business-to-business linkages and follow ups on shipments to address post clearance issues arising in the export markets.
Mr Gerald Nyarko-Mensah, a key expert of the Technical Assistance Team, Compete Ghana Programme, said Ghana had embarked on attempts to establish varying degrees of Export Trade Houses, Export Management, and Export Trading companies.
The variants of those had also been undertaken such as the Group Marketing Schemes and Group Shipment Schemes, with the most recent being the Ghana Trade House in Nairobi, Kenya, by GEPA.
Germany was eventually selected for the pilot due to its market size, economy and diaspora population, among others, he said, and that Compete Ghana had also engaged with the Ghana Mission in Germany for initial preparations to establish the pilot.
He said Ghanaian exporters often faced challenges in reaching in
ternational markets, accessing adequate market information and intelligence on some of the targeted exports, hence the need for the E-commerce platform.
Dr Afua Asabea Asare, the Chief Executive Officer of GEPA, said the National Export Development Strategy (NEDS), currently in its third year of implementation, was to achieve a non-traditional export revenue target of 25.3 billion dollars by 2029.
GEPA had been implementing various programmes and activities within the framework of the NEDS, which included support for expansion of the supply capacity of the targeted priority products, to enhance capacity building of export-oriented SMEs.
‘…And also continue the assistance to export oriented SMEs to participate in international trade fairs and exhibitions and other market expansion programs,’ she added.
It was in view of this market expansion and diversification efforts that GEPA took the initiative to establish the first Ghana Trade House in Nairobi, Kenya in May this year.
Dr Asare said the establishment
of the trade houses or centres in key strategic markets was one of the recommendations outlined in the NEDS, adding that the success of Kenya’s would make a case for its replication in other strategic markets.
‘The Trade House in Kenya is doing well so far, and exporters have shown keen interest in registering to participate in it.’
She, therefore, commended the Compete Ghana Programme for the work done in respect of the projects, which would go a long way to support GEPA’s work.
‘The Virtual E-commerce Platform ….will certainly add value to the ongoing work, it will become an integral part of GEPA’s activities linked to the trade House Project and improve the functionalities of the market hub,’ she said.
Source: Ghana News Agency
Nandi Hills, Kenya – In a small kiosk nestled in Nandi Hills town, 23-year-old Nisha Jepkoech is redefining success for young entrepreneurs in Kenya. After completing Form 4, Jepkoech embarked on a chapati-making business, which now earns her a daily profit of Sh5500.
According to Kenya News Agency, Jepkoech shared her journey from starting with a single 2kg packet of wheat flour to now handling a whole bundle per day. Her business has not only enabled her to support herself and her parents but has also expanded to include tea and chips, further boosting her income.
Jepkoech’s decision to start the business stemmed from a desire to avoid dependency on her parents and to fulfill her personal needs independently. “I have a lot of needs, which is why I work hard to earn a living rather than depend on my parents,” she said.
With the growing demand for her chapatis, Jepkoech has employed two ladies who assist at the kiosk and deliver orders to various customers, including office workers, boda boda riders, and students. She pays her employees Sh300 per day and believes in empowering them with the skills of chapati cooking.
Jepkoech’s daily routine is a testament to her dedication. She wakes up at 5:00 am to ensure her chapatis are ready by 6:00 am for early morning customers and works until 10:00 pm, taking Sundays off for worship.
Highlighting the challenges faced by youths in securing formal employment, Jepkoech urges her peers to consider the informal sector. “With the current economic times, youths should venture into the informal sector as they look for good-paying jobs,” she advises, emphasizing the potential in businesses like chapati-making, boiling eggs, and roasting maize.
Jepkoech’s aspiration is to own a big restaurant in the future, and her success story is an inspiration to many young entrepreneurs in Kenya, demonstrating that hard work and determination can lead to financial independence and success.