ALGIERS, Algeria, March 19, 2015 / PRNewswire — DongFeng Motor (DFM), one of China’s largest auto groups, is attending the annual Salon International de l’automobile d’Alger 2015 at SAFEX, Algiers, following up on its first appearance in 2014. This time DFM is taking up nearly 1,000 sqm in hall U, bringing a strong lineup of passenger vehicle models such as Dongfeng, Joyear, Fengdu, Fengxing and Xiaokang.
At today’s opening ceremony, DFM launched two new strategic models: the A30 car and AX7 SUV. Mr. Su Weibin, DFM Vice General Manager, Overseas Business Unit, presented general information about the company, as well as DFM’s overseas development strategy. Mr. Medour Nouredine, general manager of Burgan Group, DFM’s local partner, spoke on DFM’s bright market prospects in Algeria. Nearly 100 guests, including Mr. Malek Serrai, one of the expert consultants of President Bouteflika, and officials from the Chinese embassy and Algeria’s Ministry of Transport, Ministry of Industry, representatives from industrial associations, auto dealers and media also attended the grand ceremony.
Since its entry into Algeria in 2006, DFM has deepened operations and paid attention to brand development in the country, acquiring a good reputation and achieving brilliant results. The models on display include all passenger vehicle models, such as comfortable family cars – A30, S50, H30 Cross, S30 and Venucia; city SUVs – Joyear X3; mini MPV – Fengguang 360, RICH flagship pickup developed for the Algeria market, as well as mini buses and trucks like the widely-praised C36 and V21. These models show the wide range, driving comfort and reliable performance of Dongfeng products. DFM can offer local customers safe, quality and cost-effective services.
During the exhibition, DFM’s various exhibits, its concise and elegant booth, and impressive and lively events are attracting numerous customers. DFM’s business representatives have been warmly receiving visitors, explaining the exhibits’ features in detail, making the DFM booth one of the most popular at SAFEX.
DFM is actively speeding up its overseas deployment and advancing brand marketing to accomplish a strategic transformation and all-round development of its overseas operations. In Algeria, DFM will accelerate market development by launching marketable products and implementing customer-oriented methods in the future so as to further enhance the influence of the Dongfeng brand and achieve newer and greater leaps.